Collaboration with Rollie
for Complex Con Hong Kong 3025

March 21-23, 2025

Work description

Art direction
Booth design
Limited edition footwear design
Exclusive merchandise design
Production and exhibition of one-of-a-kind art toys

Overlay Warehouse (hereafter referred to as OW) took a role as the art director for the overall visual identity. Employing the slogan ‘Lighter than air,’ which emphasized Rollie’s signature technology, OW developed a cloudy and puffy visual concept.

Out-turn

Produced 40~ pairs of footwear (2 designs), headwear, T-shirts, keychains, 2 lacelocks, tote bag, and 2 one-of-a-kind art toys exclusively for 3-day event as limited editions.

Each product's price ranging from $70~2000HKD. p
In total, we have sold around 60~70% produced goods during the event.

Booth design based on the concept: Lighter than air

Creation of the characters
and art toys

One-of-a-kind art toys of two characters: Gurumi and Bokssuri (aka Cloudy and Fluffy)

Design and creation of
limited edition products

Complex Con Hong Kong exclusive limited edition footwear and shoe charm/keychain

footwear design

proto types

shoe boxes

merchandise goods

Overlay Warehouse

Artist/designer collective