Collaboration with Rollie
for Complex Con Hong Kong 3025

March 21-23, 2025

Work description

Art direction
Booth design
Limited edition footwear design
Exclusive merchandise design
Production and exhibition of one-of-a-kind art toys

Overlay Warehouse (hereafter referred to as OW) took a role as the art director for the overall visual identity. Employing the slogan ‘Lighter than air,’ which emphasized Rollie’s signature technology, OW developed a cloudy and puffy visual concept.

Out-turn

Produced 40~ pairs of footwear (2 designs), headwear, T-shirts, keychains, 2 lacelocks, tote bag, and 2 one-of-a-kind art toys exclusively for 3-day event as limited editions.

Each product's price ranging from $70~2000HKD. p
In total, we have sold around 60~70% produced goods during the event.

Booth design based on the concept: Lighter than air

Creation of the characters
and art toys

One-of-a-kind art toys of two characters: Gurumi and Bokssuri (aka Cloudy and Fluffy)

Design and creation of
limited edition products

Complex Con Hong Kong exclusive limited edition footwear and shoe charm/keychain

footwear design

proto types

shoe boxes

merchandise goods

Category	@bluugu	@kior_____	@ovrlywarehouse
Dreamscapes	Seoul Art Center	2024	2024
Future Forms	Tokyo Gallery	2025	2024
Future Forms	Tokyo Gallery	2025	2024
Future Forms	Tokyo Gallery	2025	2024
Future Forms	Tokyo Gallery	2025	2024